How to Make your Product More Appealing

1. Introduce a More Expensive Product That’s the contrast effect at play, and it can work wonders for positioning your prices. If you want to make the price of the product you want to sell appear to be very small or reasonable, position a similar, but more expensive, product next to it. 2. Divide a […]


The Misconception of Content

Content is many things to different people and situations due to context. Fundamentally, content = information. Content = experience. Content = nothing specific.The key word here is in any type of content is “valuable”. The goal of any content piece whether it be textual or visual is to provide as much value to your target […]


Creative Director Wins Telly Award

SWISH Marketing and PR’s Creative Director was honored with a Bronze TELLY award for his recent video work with the company MR Direct int. Having worked on this infomercial from beginning from the beginning of the campaign to finish it is expected to roll into their social media efforts as well. Bronze World Metal: “Falls […]