1. Introduce a More Expensive Product That’s the contrast effect at play, and it can work wonders for positioning your prices. If you want to make the price of the product you want to sell appear to be very small or reasonable, position a similar, but more expensive, product next to it. 2. Divide a […]
Content is many things to different people and situations due to context. Fundamentally, content = information. Content = experience. Content = nothing specific.The key word here is in any type of content is “valuable”. The goal of any content piece whether it be textual or visual is to provide as much value to your target […]
Here is an interview our Founder and Brand Strategist gave to promote our client Salon Institute and all the amazing things They are doing since their re-branding. Check out the video to learn a little about our clients different services from simple hairstyling to an expansive business program.
SWISH Marketing and PR’s Creative Director was honored with a Bronze TELLY award for his recent video work with the company MR Direct int. Having worked on this infomercial from beginning from the beginning of the campaign to finish it is expected to roll into their social media efforts as well. Bronze World Metal: “Falls […]
Especially at this time of year, there are a lot of articles out there predicting the future of branding, the future of marketing, the future of whatever, and I apologize for being so crass as to add this one to the fray. Apologies out of the way, let’s get into it, and let me explain […]