With Heineken launching it’s MiniKeg, they needed to gain as much exposure as possible. Heineken needed customers to be not only made aware of the product but see why it was the better option.
They best way to do this Heineken felt, was by creating a superbowl commercial spot as well as a ‘beta’ website where customers could learn more about the product. The beta site was a highly ‘interactive’ site for young adults to gain knowledge about the product as well as have an informational experience. The commercial was created to drive customers to the site to gain even more exposure.