Re-branding your business typically relates to changing the brand image of a company or an organization. The purpose of re-branding a business might vary from organization to organization and can take up different forms depending upon the objective expected to achieve. Some companies might go for a simple logo change while others might refurbish the entire philosophy of the organization. As a general rule, companies re-brand in order to ged out their negatives and come up with a fresh new face of their company.
Knowing your objectives well in advance will prepare you better and make you more focused towards the complete act. Select a few employees that will be a part of your re-branding team because their early involvement and participation will greatly smooth out your future transitions. Try getting feedback’s from your clients as this will help you know about things that are working in your favor and the ones that are negatively impacting your business.
Things to Consider
When going through a re-brand there are always multiple things you need to consider but some of the most notable should be the list below.
- Define your Goals and Reasons for a Re-Brand
- What Changes are Needed in the New Look
- Does the Cost Outweigh the Reward
- Review Your Mission Statement
- Does Your Logo Need a Face-lift
- Streamline Your Companies Marketing Efforts
It’s always a good idea to assess your re-branding in totality prior to execution. You should consider the existing costs of creating many new graphic design items along with any PR efforts expected.